The beauty of messy marketing

<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies and Mark Zuckerberg's hoodie. Mistakes in marketing can work, but only within a certain context.</div> <div> <p class="MsoNormal"><a id= "m_-7254256562269104800OWA9115e41a-eacc-09bc-2630-036f5cb11a83" title="https://businessesgrow.com/" href= "https://businessesgrow.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/&source=gmail&ust=1698007637826000&usg=AOvVaw2tZ78v7-95b8DqOPT7Al3X"> Mark Schaefer </a>is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is <a id= "m_-7254256562269104800OWA2bfb0737-acdc-a981-dbb5-95d9d4c0f652" title="https://businessesgrow.com/uprising/" href= "https://businessesgrow.com/uprising/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/uprising/&source=gmail&ust=1698007637826000&usg=AOvVaw0a1der6CMUbHE2YoalURXm">The Uprising</a>.</p> <p class="MsoNormal">For more of Mark’s insights every week, subcribe to his <a id= "m_-7254256562269104800OWA1ed5b4a2-50c1-5f4a-0e3d-59601aaf1cc0" href="https://businessesgrow.com/blog/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/blog/&source=gmail&ust=1698007637826000&usg=AOvVaw2WmtoPXwt3bnyd1VLIDbex">award-winning blog</a>. Mark also offers <a id= "m_-7254256562269104800OWA438c4925-c048-091a-411a-9702ca263fda" href= "https://businessesgrow.com/social-media-speaker/marketing-class/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/social-media-speaker/marketing-class/&source=gmail&ust=1698