The Bad with the Good: With Guests Uzma Khan & Gustav Källstrand

<p>You've probably caught yourself indulging after a workout or a game or a stretch of healthy eating. Maybe it was a pint or two after a soccer game or an extra piece of cheesecake after a vigorous hike. These indulgences are easier to justify after a healthy activity. Ironically, though, these indulgences can undo some of your hard work. So why do we tend to behave this way? </p><p>In this episode of <i>Choiceology with</i><a href="http://www.katherinemilkman.com/"><i>Katy Milkman</i></a>, a look at how we justify our decisions based on previous behavior.</p><p><a href="https://www.britannica.com/biography/Alfred-Nobel">Alfred Nobel</a> was a very successful inventor and businessman. His invention of <a href="https://www.britannica.com/technology/dynamite">dynamite</a> transformed industry and saved lives by reducing the use of dangerously unstable <a href="https://www.britannica.com/science/nitroglycerin">nitroglycerin</a>. But his reputation suffered as he became associated with some of the negative uses of his creation. </p><p>Gustav Källstrand is the senior curator at the <a href="https://nobelprizemuseum.se/en/">Nobel Prize Museum</a> in Stockholm, Sweden. He tells the story of how Alfred Nobel accidentally read his own obituary (spoiler: it was not a positive story) and the efforts Nobel undertook to rescue his reputation.</p><p>Next, <a href="https://people.miami.edu/profile/uxk22@miami.edu">Uzma Khan</a> joins Katy to explain why people use "good" behavior to justify "bad" behavior, and vice versa. She discusses her <a href="https://www.researchgate.net/publication/228651440_Licensing_Effect_in_Consumer_Choice">research</a> into this compensating behavior and how it impacts everything from health to consumer choice to charitable giving.</p><p>Uzma Khan is an associate professor of marketing at the <a href="https://welcome.miami.edu/">University of Miami</a>. </p><p>Finally, Katy explains how this phenomenon relates to what Nobel laureate <a href="https://www.chicagobooth.edu/faculty/directory/t/richard-