The All Important Fuel for Your Business

<p>To prevent your successful business from dying, heed this warning now.</p> <p>In this episode I provide a warning of why you can never stop oxygenating your system. Here is some of the advice in this episode:</p> <ul> <li>Find out how I learnt to always oxygenate the system.</li> <li>See what kinds of things you can be doing to keep yourself relevant in the eyes of your customers.</li> <li>And find out why even when you’re successful you need to continually put oxygen into the system.</li> </ul> <p><span style="text-decoration: underline;">Podcast Transcript</span></p> <p>I have had this recurring theme in my head for the last couple day or so and I need to share this with you.</p> <p> So I’m going to talk about my own experience, and then a close friend’s experience,</p> <p>So the theme, the message today is you have to keep on putting oxygen into the system. Now, I’ve experienced this about three or four times throughout my career, I’ve made this mistake and learned from it. And hopefully I won’t make this mistake again.</p> <p>But a lot of times what happens is we start having success with something and we think, “This is amazing.” And then you stop doing it, for some reason.</p> <p>In my business for example, I’ll start growing a list, I’m doing something to get new customers, new people to my door. And I’m having fun with it and it’s working and then I start shifting my focus from that to selling them. And in doing so I forget about the oxygen or the fuel if you wish - that was bringing people into business in the first place.</p> <p>At first you don’t notice it because you’re having success converting the existing customers you had already brought in, but eventually it starts imploding and your company will struggle.</p> <p>I’ve seen and discussed this with countless people who have come to me for marketing help and advice. When I ask them about the “good old days” in other words when they were making a dollar and loving their business success – they will all tell me about the things they used to do – th