The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing

<p>Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads).</p> <p>And if you don’t follow them? Well, I guess you could just call that experimenting.</p> <p>In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow.</p> <p>And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by.</p> <p>In this episode, Jason discusses… </p> <p>0:00 – The rules of real estate marketing</p> <p>2:00 – What is the purpose of marketing?</p> <p>5:00 – Three lead-generating offers</p> <p>8:48 – Multichannel Magic</p> <p>10:23 – No secret agents</p> <p>12:48 – Metrics to pay attention to</p> <p>15:42 – Relationships</p> <p>18:00 – Social proof</p> <p>20:40 – What do you sell? </p> <p> </p> <p>You know the rules. Now gain the skills:</p> <p>-MarketingPRO: Cracking the Social Code</p> <p><a href='https://www.tomferry.com/marketingpro/'>https://www.tomferry.com/marketingpro/</a></p> <p>-The 20th Anniversary Success Summit</p> <p><a href='https://www.tomferry.com/summit/'>https://www.tomferry.com/summit/</a></p> <p>-The Sales &amp; Marketing Edge locations nearest to you</p> <p><a href='https://www.tomferry.com/edge/'>https://www.tomferry.com/edge/</a></p> <p>-Our free guide to working your social media</p> <p><a href='https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/'>https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/</a></p> <p>And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.</p> <p><a href='https://pages