The 7 Deadly Marketing Sins | Ep. #78

<p>In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>7 Deadly Marketing Sins</em></li> <li>00:34 – Sin #1 – Buying paid links <ul> <li>01:19 – What happens when you get caught buying links</li> </ul> </li> <li>01:55 – Sin #2 – Not optimizing your ads</li> <li>02:37 – Sin #3 – AB testing incorrectly</li> <li>03:34 – Sin #4 – Not playing the long game on content</li> <li>04:43 – Sin #5 – Basing decisions purely from AB tests <ul> <li>05:50 – You don’t want to have brand confusion</li> </ul> </li> <li>05:56 – Sin #6 – Being schizophrenic with your tests <ul> <li>06:20 – You have to be willing to stomach the pain</li> <li>06:40 – SEO takes time!</li> </ul> </li> <li>06:55 – Sin #7 – Starting to do any type of marketing without proper tracking <ul> <li>07:20 – No tracking means wasted marketing dollars</li> </ul> </li> <li>07:27 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>There is no shortcut to marketing. Everything takes time!</li> <li>The longer the content, the better it ranks.</li> <li>Marketing costs are inevitable, you have to be willing to stomach the pain.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitt