The 5 Most Common Copywriting Mistakes + How To Fix Them — Ep. 185

<p><!-- wp:create-block/libsyn-podcasting-block --></p> <p>Whether you like it or not, as a coach and business owner, copywriter quickly becomes one of your biggest and most important roles. I mean, there are just A LOT of words in your business—website, email, social media captions, video and audio scripts, workshops, blog posts—the list is endless! </p> <p>Using the RIGHT words in your business is the difference between making sales...or not. Which means knowing how to write copy is a revenue-generating activity. </p> <p>That's why I'm taking this episode to call out some of the biggest copywriting mistakes I see in the coaching and wellness industries so you can learn how to write better copy. </p> <p class="p1"><em>“Your messaging drives your specificity… Specificity breeds clarity and you need clarity to drive that person to take the next step.” - </em>Shawn Mynar</p> <p class="p1"><em>“If you have boring vanilla copy, you get lost in the sea. You don’t make any waves and you won’t get the kind of attention and interest and engagement that you deserve.” - </em>Shawn Mynar</p> <p class="p1"><em>“Personality-packed copy wins every single time. Every time.” -</em> Shawn Mynar</p> <p class="p1"><em>“Nothing that you write in your business is about you including your ‘About me’ page in your website… it is about your dream client.” - </em>Shawn Mynar</p> <p class="p1"><em>“No amount of amazing, great, wonderful copy is going to keep your momentum if you decide to ghost your business… so you need to be consistent.” - </em>Shawn Mynar</p> <p class="p1"><span data-sheets-value= "{"1":2,"2":"Write Good Copy Waitlist - shawnmynar.com/copy"}" data-sheets-userformat= "{"2":769,"3":{"1":0},"11":4,"12":0}"> Write Good Copy Waitlist - <a href="http://shawnmynar.com/copy" target="_blank" rel="noopener">shawnmynar.com/copy</a></span></p> <p>FULL EPISODE TRANSCRIPT BELOW:</p> <p>0:00<br /> The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not, bookkeeper, a