That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover:  Cookies 101: A timely refresher  Why are third-party cookies going away?  Google's search for a "suitable alternative"  Consumer cookies: Consent, clarity, and control  The "that guy" anecdote  Personalization pipe dreams  Chicken and egg, or horse and cart?  LINKS: http://www.dacgroup.com (www.dacgroup.com) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org