Texas Agency Uses Simple Step-by-Step System for 20% Annual Growth

<p>Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.</p> <p>One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.</p> <p>Listen as Mike unravels the secrets to his insurance marketing success, including:</p> <ul><li>How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value.</li> <li>The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory)</li> <li>His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain.</li> <li>The critical way Mike learned marketing (and the network of peers that holds him accountable for performance).</li> </ul> <p>Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.</p> <p></p>