Telling Brand Stories w/ Mattel

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">You can't compete in today's marketplace if you're just making long commercials. Viewers are savvy, and they pick up on that.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">So, how can you tell culturally sensitive stories that turn a brand's product into a living, breathing piece of entertainment?</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">On this episode of Brand-side, we sat across the mic from </span><a href="https://www.linkedin.com/in/christopher-keenan-0a1b821/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Christopher Keenan</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, SVP and Executive Producer, Global Content Development and Production at </span><a href="https://www.mattel.com/en-us" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Mattel</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, to discuss how to master the art of brand storytelling.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What we talked about:</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- How cultural nuances play into content creation</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Best practices for creating long-form content</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Tips for succeeding in brand storytelling</span><br></p> <p><span style="color: