Tech Partnerships Are the Rocket-Fuel for Growth

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Paul Magnaghi, Global ISV Program Leader at Zoom, shares how partnerships rocketed Zoom’s growth and explains that ecosystem-led is the next stage in growth for many technology companies.</p> <p>Zoom is a digital platform that powers communication, such as online meetings, chat, phone, webinars, and online events. Pre-Covid, the software company had about 500 partner applications on its marketplace and, at the time of this podcast, it was up to a whopping 1,600 applications.</p> <p>This show is beneficial to those trying to build a marketplace to scale fast, just as Zoom experienced.</p> <p>Discover:</p> <ul> <li>How Zoom transitioned and is still transitioning from a killer user app to a tool that allows third parties to integrate Zoom into their DNA in a lot of different ways, such as messaging applications, HR applications, and so on.</li> <li>How the business structured its launch process based on customer feedback and data.</li> <li>How it defines success and measures the success of its program.</li> <li>The way their fast-growing team was structured and what core KPIs were implemented.</li> <li>The Zoom fund for startups and how it's helping small businesses from all over the world to grow together. It’s already received around 2,000 applications.</li> <li>Major challenges faced when launching the marketplace and the ISV partner program, as well as the pitfalls others can learn from.</li> <li>The future of Zoom’s technology program.</li> </ul> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com.&nbsp;</u></a></p>