TCS+ | The story behind MTN SuperFlex

Imagine truly unlimited phone calls and texts to any local network and a large allocation of monthly mobile data for just R299/month.<br /> That’s what MTN South Africa unveiled last month when it launched SuperFlex, a mobile tariff plan that allows consumers to choose how much data they want, coupled with unlimited minutes and SMSes and a six-month free trial to the mobile version of Disney+.<br /> The new plans start at R299 for 10GB of anytime data. The plans on offer, all providing unlimited phone calls and SMSes, are:<br /> • 10GB: R299<br /> • 15GB: R399<br /> • 20GB: R479<br /> MTN described SuperFlex as a “mobile plan that offers customers simplicity, customisation and flexibility” without paperwork, contact lock-in or credit checks.<br /> Now MTN South Africa GM for the consumer segment Bertus van der Vyver shares the inside story about the launch of SuperFlex with TechCentral’s TCS+ technology show.<br /> Van der Vyver tells TCS+ about:<br /> • The SuperFlex offering and the market research that informed its launch;<br /> • Why it’s an online-only product and how consumers can sign up for it;<br /> • The level of personalisation on offer to consumers;<br /> • The pricing strategy behind SuperFlex;<br /> • How MTN built the product, and the work that went into building a robust backend solution to support it;<br /> • The security measures in place to protect consumers; and<br /> • What consumers can expect from SuperFlex in future.<br /> Don’t miss the discussion! <a href="https://www.techcentral.co.za/">TechCentral</a>