TCS | Superbalist founders on their new venture, Bash

Luke Jedeikin and Claude Hanan are well known for founding Superbalist, the online fashion store bought in 2014 by Takealot Group.<br /> Now the pair has embarked on a new venture, launched in The Foschini Group (TFG) stable, called Bash, and they tell Duncan McLeod on the TechCentral Show (TCS) all about it.<br /> To start the discussion, Hanan and Jedeikin talk about the origin of Superbalist – it began life as a group-buying deals site akin to Groupon. They then chat about how the big Takealot deal happened and what it meant for Superbalist.<br /> The conversation them turns to how the TFG opportunity came about and what the JSE-listed retail group is hoping to achieve with the launch of Bash – it’s online at bash.com. They also explain why they chose the name Bash and what was involved in securing a four-letter dot-com domain.<br /> Among many other topics, Jedeikin and Hanan provide their views on:<br /> • The state of e-commerce in South Africa;<br /> • Why Bash is a mobile-first app shopping destination – it also works fine on the web;<br /> • The complexities of selling fashion online; and<br /> • The competitive landscape in South Africa and how it’s evolving.<br /> Don’t miss a fascinating discussion! <a href="https://www.techcentral.co.za/">TechCentral</a>