TCC Podcast #321: How to Grow on TikTok, Build a Personal Brand, and Navigate Change with Mariam Vossough

Mariam Vossough is our guest on the 321st episode of The Copywriter Club Podcast. Mariam is a copywriter and scriptwriter who is breaking into TikTok as a means to connect with her ideal client: Gen X women. The insights she shares will not only help you become a better writer but just might give you the courage to give TikTok a shot. Here’s what we talk about: Mariam’s start in the cutting room and how she became in charge of the entire story office. Her transition to children’s author after becoming a mother. Are children’s book writers cooler than copywriters? Self-publishing vs. finding an agent – which route should you take? Why copywriting is the best career for never-ending learners. How she stumbled across copywriting and why she joined The Copywriter Accelerator. What’s the process for turning a mediocre story into great content? How copy structure is an art form and why it can change the entire dynamic of the reader’s experience. Why your ego has no place in the editing room. How Mariam tears apart copy and creates a better end product. The day-to-day of being on a writing team and writing stories for episodes. How her scriptwriting career made her fearless and develop a thick skin. How to create better open loops and cliffhangers. When she knew she was ready to transition her career. What her business looks like today and why it took her longer to niche down. How she discovered her niche and what helped her get there. Why marketers need to pay more attention to gen X women and why they’re being ignored in the first place. Showing up on TikTok – what works and who should use it? 5 steps to getting started on TikTok TODAY. How she breaks down her content pillars on social media. Creating content on TikTok without dancing. Play this episode for immediate inspiration. The people and stuff we mentioned on the show: Join The Accelerator Waitl