TCC Podcast #280: How to Create a Prelaunch Strategy and Set Boundaries with Ash Chow

For the 280th episode of The Copywriter Club Podcast, we’re joined by Launch Copywriter Ash Chow. Ash helps her clients strategize for pre-launch and breaks down why it’s such an essential part of your overall launch strategy. Tune into the episode to tap into your next launch strategy. Tune into the conversation: Having a “is this really my life?” moment and completely shifting gears. How a quarterlife crisis can be a pivotal time in life. The pull to do something greater and make a big impact. The stigma around being a certain age before starting a business or pivoting your career. Navigating feelings of low self worth and shame. How copywriters are constantly scrutinized and how to not internalize feedback from clients. Why validation can be an important part of working through difficult situations. How to respect your boundaries when you’re a people pleaser. Using the comments by that mean girl in high school or an unencouraging teacher to ignite your creativity. Why you need to train your clients on how to communicate with you – you have to lead by example. How to write more empathetic copy even if you’re not going through the same situations. (Lean heavily on your VOC research) The shifts and pivots Ash has made in her career as a copywriter. How Ash has built her authority and visibility by leaning into pre-launch strategy. Ash’s framework to power up your pre-launch. How to address objections as part of your pre-launch strategy. Mistakes to avoid in your pre-launch strategy and what to do instead. How Ash helped with the Accelerator pre-launch. How to create your own stage to speak on. If you’ve been wondering how you can power up your launches with a pre-launch strategy, listen to the episode or check out the transcription below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Ash