TCC Podcast #271: Creating a White-Glove Experience, Selling High-End Offers, and Overcoming Mindset Blocks with Krystle Church

Krystle Church joins us for the 271st episode of The Copywriter Club Podcast. A former Accelerator member, Krystle is a business mentor and runs a boutique copywriting studio. Krystle is a borderless entrepreneur who runs her business on the island of Mauritius. This episode is a must-listen if you’re curious about running a business abroad and balancing business endeavors all while keeping your mindset in check. We chat about: Transitioning from traveling elementary school teacher to borderless entrepreneur. Creating a healthy working atmosphere and getting to choose who you work with. Retiring your partner and defining freedom in your own terms. The illusion of choice and how it can impact business decisions. Utilizing the freedom you have to make CEO decisions. (because you are the boss, afterall.) How to unbox the narrative and stories we constantly tell ourselves. Overcoming cycles of burnout and soaking up the big milestones you reach before jumping into the next thing. Rewiring your mindset and figuring out what you want from your business. The biggest mindset blocks for copywriters and navigating them. How to work as a “workaholic.” Mindset and journaling practices for both business and personal growth. How to manage two aspects of business: mentorship + copy studio. Managing multiple team members who support the growth of your brand. How to train your team to provide the same white-glove experience you provide your DFY clients. Is it time to hire contractors or full time employees in your business? What processes need to be in place before making your first hire. How to raise your prices – Which marks should we be hitting? How to structure a high-ticket day rate. Copy chiefing and how to work with a junior copywriter. Hiring for your business from a financial perspective and stacking revenue. The secret to creating demand in your business. The struggles of a 6-figure business – Does it get easier? The impact of community and leanin