TCC Podcast #236: Investigative Copywriting with Nicola Moors

Nicola Moors brought so much to the 236th episode of The Copywriter Club podcast. Nicola started her career as an investigative journalist who wrote about topics that are not easy for everyone to tell or to write. In her time as a journalist, she was able to gain essential skills that make her a great and sought-after copywriter today. Dive into this episode to uplevel your “interview” skills. We also talked about: How becoming a copywriter leads to more things you love. Creating a safe space for women to share stories that severely impacted their lives. The challenge of making stories unique and different from each other. Why you should never call an interview “an interview.” How to replicate someone’s voice without a brand guide and do it effectively. Mental and emotional stability when writing about mentally exhaustive topics. Why it’s vital to separate yourself from the story, so you can help people share their experiences in an impactful way. The best way to find captivating hooks that pique interest. The importance of letting people speak more than you do. The advantages of Facebook and finding your first few clients. Why backing yourself is the key to your own success. How to grow with a network of supportive copywriters in a lonely online world. How being cheeky and upfront will get you what you want and boost confidence. The truth about the stories you tell yourself and when it’s time to let them go. The back and forth of being both a procrastinator and a perfectionist. - Can they live in harmony? The better way to get testimonials and feedback. (Hint: It’s all about making it less work-like.) The plus side to being organized and putting together systems that streamline. Why it's important to celebrate your own wins as much as your clients. The secret to nailing Kira and Rob’s voice. Is it possible? The trick to making your previous clients feel special and remembered. Reversing into brick walls. - Ever done it? Be sure no