TCC Podcast #232: Making Magic with Marcus McNeill

On the 232nd episode of The Copywriter Club podcast, we’ve got Marcus McNeill. Marcus is the co-founder and CEO of Magic based in Boulder, Colorado. He works with purpose-driven companies who seek global impact and change around both the country and world. He’s helped leaders such as Eckhart Tolle and Deepak Chopra spread their missions and messages across the globe. You may want to grab a notepad right away because this episode is full of insights you won’t want to miss. In this episode, we discussed: •  How a conscious-based life can radically shift perspective. •  Why learning from Deepak Chopra became the greatest catalyst to vulnerability and openness. •  The secret to going from monkey mind to observing thoughts with confidence •  How an agency helped in decriminalizing magic mushrooms. - and the key marketing components needed to make such an impact. •  How to create multiple avatars for one campaign and nail their personal values to make an impact. •  The ingredients behind asking people to change their buyer behavior and trust a new brand. Is it possible? •  Where copywriters are getting their customer avatars wrong and why they should spend more time in the research. •  How copywriters have the power to truly make an impact and difference around the world. •  What you need to know before starting an agency and what should come first. •  The reality of growing a business - why it’s okay to take a step back, so you can take two steps forward. •  3 ways you can gain clients and close sales like it’s nothin’. •  How to maximize customer experience and become a partner with your client. •  The client comes first, right? Think again, when your team is connected and nurtured, great work follows. •  The truth about combining business and wellness. Can the two coexist? •  Why small impact matters and how it can be the first magic step. This episode might leave you thinking about impact and copywriting in a whole new light. To hear it, click the play button below, or scroll down for a full trans