TCC Podcast #229: Getting The Right Publicity with Selena Soo

On the 229th episode of The Copywriter Club podcast, Selena Soo shares it all when it comes to publicity. During a difficult period, Selena began seeking information but found inspiration. Selena became a publicity strategist after stepping into the power of connecting others and helping people share their message with the world. If publicity isn’t something on your mind, it will be after listening in on this episode. In this episode, we cover: •   how to get your ideal client to find you •   why investing in yourself can change the game for your business and life •   the impact of hustle culture and seeking a balance •   when you include publicity, more eyes are on your core message •   the secret to building a strong body of work •   how to use being an introvert to your advantage •   why you need to clear on what you want to be known for •   what kind of media you should be in front of, plus how to decide on mainstream topics •   two techniques you can use to pitch yourself •   when and how to join the right mastermind programs •   why your body of work matters no matter the size •   the quickest, easiest way to amplify your message •   5 things you need to realize when it comes to mindset and pitching •   the truth behind being vulnerable online •   why sharing what’s important to you matters online •   if you’re showing up in any form of media, Selena shares what you need to have prepared New to publicity or maybe you never thought it was THAT important? Think again. You’re about to learn a thing or two from an expert connector. Hit play below! The people and stuff we mentioned on the show: TCC(N)IRL Event 2021 Free Video Series - Impacting Millions Program Selena's blog post about abuse Selena's free calendar Elizabeth Gilbert: Eat Pray Love Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   Getting noticed by the right people is a talent. And while we've talked a lot about pitching on