TCC Podcast #225: Paying Things Forward with Chima Mmeje

One of the things we love about The Copywriter Club Facebook group is that we have members all over the world… in just the last 60 days, members from 99 different countries on every continent except Antartica—places like Bulgaria, Colombia, Lithuania, Nigeria, India, and of course the UK, US, Australia, and Canada—have stopped in to read posts, ask questions, comment or just learn from the advice and wisdom shared in the group. Our guest for the 225th episode of The Copywriter Club Podcast is SEO copywriter and content strategist, Chima Mmeje, who like so many others, joined the group and used the information she found there to hone her business as she started looking for clients. And now, she’s paying it all forward. She talks about: •   studying LinkedIn for lead generation (then landing her first client with her very first post!) •   the reason we should focus on human content just as much as expert content •   articulating her process in order to raise her prices •   blogging to generate organic leads and answer frequently asked questions •   her initial struggle of finding her value — and building her authority as an African copywriter...and so much more •   Chima also spoke about The Freelance Coalition for Developing Countries — the initiative she started to pair experienced copywriters, marketers and creatives with their counterparts in developing countries. Click the play button below, or scroll down for a full transcript. And if you haven't yet, subscribe with your favorite podcast app to make sure you never miss an episode.   The people and stuff we mentioned on the show: Chima's webpage Chima's LinkedIn Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   One of the things we love about The Copywriter Club Facebook group is that we have members all over the world. In just the last 60 days, members from 99 different countries on every continent except Antarctica... Places like Bulgaria, Columbia, Lit