TCC Podcast #221: Your First Year with Delesia Watson

For a lot of us, being a copywriter is something we just stumble upon accidentally. And for most beginners, it’s getting harder and harder to know what to do when you’re starting out. Our guest for the 221st episode of The Copywriter Club Podcast is Delesia Watson. If you’re a beginning copywriter, or you want a fresh approach on how to approach marketing and the world of copywriting, then this interview is for you. To hear everything that Delesia shared, scroll down and click the play button. Or download this episode to your favorite podcast app. You can also find a transcript below. We also talked about: •   how Delesia’s went from social media writer to copywriter •   Delesia’s start in Public Relations and how it helps her as a copywriter •   Delesia’s interview process that puts prospects and clients at ease •   A look into what her first year in business looked like •   Power of storytelling: Why it’s important •   Choosing the right words—what works and what doesn’t •   The importance of story and voice •   Underselling copy -- what makes the website fail •   Pitching -- how to get the right clients •   The kind of clients she works with •   Delesia’s secret to leveraging yourself without opening your wallet •   Her secret tip on how to market yourself •   A pet peeve—the one thing she hates doing the most in her business •   Can you succeed without knowing your niche yet? •   What Delesia wishes she knew in the beginning and what she knows now •   Rob and Kira’s advice to beginning (or struggling) copywriters The people and stuff we mentioned on the show: The Copywriter Accelerator Women Don't Ask by Linda Babcock and Sara Laschever Ask For It by Linda Babcock and Sara Laschever Bencivenga’s Bullets The Gary Halberd Letter Free and Inexpensive Resources for Copywriters Delesia’s Youtube Channel: Life is Deleesh Delesia’s Website The Copywriter Club Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Ful