TCC Podcast #191: Standing Out on Social Media with Kaitlyn Parker

Copywriter Kaitlyn Parker is our guest for the 191st episode of The Copywriter Club Podcast. We got to know Kaitlyn a bit better at this years IRL event where she took more than 35 pages of notes, recording the most important ideas and tactics that the speakers shared. We asked her why she did that as well as a lot of questions about how she's grown her business. Here's most of what we covered: •  how she turned a social media gig with LuluLemon into her current role as a copywriter •  what she does to make social media effective for her business •  how often she posts on instagram (and the size of her audience) •  how to make “copy” posts work on visual media like Instagram or Pinterest •  whether hiring a photographer for social images is worth it or not… ROI? •  how Kaitlyn comes up with the images for her brand •  her process for helping clients develop and dial in their brands •  the packages and deliverables she offers to her clients •  how her prices have evolved as her business has grown •  what her client relationships look like—retainers versus one-time projects •  how clients find her… it’s not all from social media •  the #1 thing she’s gotten from attending live events •  her biggest take away from TCCIRL and the speaker who made the most difference in her biz •  how she manages her time and projects (and the tools she uses) •  what she thinks the future of copywriting looks like If you've ever struggled to effectively capture your brand on social media, you won't want to miss this episode. To hear it, click the button below, or download it to your favorite podcast app. Readers scroll down for a full transcript.   The people and stuff we mentioned on the show: TCCIRL Sage Polaris Mike Kim Kaitlyn's website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   This episode is brought to you by The Copywriter Underground. The place to find more than 20 templates, dozens of presentations on topic