Tara Sahu / Varo Bank

<p>Today we welcome Tara Sahu, VP, Head of Integrated Marketing at Varo Bank. Tara talks about Varo's mission to democratize financial power and create a world where that power is no longer a privilege – providing access for over 100 million underbanked people. When was the last time you were inspired by a bank? Today. Today is the answer. Give it a listen.</p><p> </p><p>00:18 - Tara Intro</p><p>02:05 - Journey to where you are now</p><p>10:11 - Varo Bank Charter</p><p>13:14 - Trust with online banking</p><p>14:48 - Varo Mission Statement</p><p>18:56 - History of income equality in banking space</p><p>22:49 - Definition of Underbanked and Unbanked</p><p>24:19 - Varo ideal customer</p><p>27:21 - How does Varo make money</p><p>28:42 - Getting people to switch to Varo</p><p>30:04 - Purchase Funnel</p><p>34:38 - Diversity moving from Coke to Fintech</p><p>37:09 - How does the brand drive the culture</p><p>38:31 - What keeps you up at night</p>