Tara LaFon Gooch – Vet Your Business Partners

<p><strong>BIO: </strong>Tara LaFon Gooch is a 2X business founder and entrepreneur. Before entrepreneurship, she was a corporate sales director who got burnt out on corporate life and wanted to explore more possibilities.</p><p><strong>STORY:</strong> Tara started a business with a partner who didn’t align well with its goals. This saw her do all the work, and she had to quit after realizing this wasn’t a partnership anymore.</p><p><strong>LEARNING:</strong> Vet your partners well before getting into a partnership with them. Listen to your gut.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“Your business partner can dictate the progression, the strategy, the flow, and ultimately the success of anything you do.”</strong></blockquote><blockquote class="ql-align-center">Tara LaFon Gooch</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/Tara-lafon-gooch/" rel="noopener noreferrer" target="_blank"><strong>Tara LaFon Gooch</strong></a> is a 2X business founder and entrepreneur. Prior to entrepreneurship, she was a corporate sales director who got burnt out on corporate life and wanted to explore more possibilities.</p><p>Her background afforded her the ability to view problems from more than one angle, to be creative, and to apply out-of-the-box thinking.</p><p>Through her business, <a href="https://bestbranding.solutions/" rel="noopener noreferrer" target="_blank">Best Branding Solutions</a>, she helps executives and businesses improve their personal brand. Their improved digital footprint helps them be seen as visionaries in their field.</p><p>Tara offers 60-minute 1:1 business consulting or LinkedIn strategy calls.</p><h2>Worst investment ever</h2><p>Earlier this year, Tara had a business partner with this fantastic business idea. The customer base was there. Tara was excited to get started and had lots of energy. This was a new industry that she’d never been in, but she was not intimidated.</p><p>The two formed a 50/50 partnership. Tara’s title was Executive Vice