Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

<p><strong>Listen and learn:</strong></p><ul> <li>The problem Unbounce was originally trying solve (1:14)</li> <li>My take on the risks of competing on features (3:30)</li> <li>How their industry became a race to the bottom (5:30)</li> <li>Why you should aim to be unique, instead of being the best (6:42)</li> <li>How Unbounce thinks about the competition (11:10)</li> <li>My thoughts on taking a differentiated position in the market (15:18)</li> <li>What category Unbounce are trying to create (20:54)</li> <li>My take on the power of category creation (21:14)</li> <li>What Unbounce are betting their entire business model on (24:47)</li> <li>Unbounce's secret sauce (31:17)</li> <li>Wrap up (33:44)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://unbounce.com/">Unbounce</a></p><p><a href="https://www.animalz.co/">Animalz</a></p><p><a href="https://www.linkedin.com/in/professorporter">Michael Porter</a></p><p><a href="https://lochhead.com/">Christopher Lochhead</a></p><p><strong>My Links:</strong></p><p><a href="https://twitter.com/peeplaja">Twitter</a></p><p><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a></p><p><a href="https://peeplaja.com/">Website</a></p><p><a href="https://wynter.com/">Wynter</a></p><p><a href="https://speero.com/">Speero</a></p><p><a href="https://cxl.com/">CXL</a></p>