Talking Measurement with Katrina Wong

<p><strong>In this Marketing Over Coffee:</strong><br /> Katrina will change the way you think about how you measure the effectiveness of marketing campaigns.</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC7721.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://terminus.com/moc">Terminus</a></strong> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Shout out to Greg at <a href= "https://www.cloudkettle.com">CloudKettle</a></p> <p>The Importance of the 360 Degree View of the Customer Data Platform (CDP)</p> <p>The Data First Approach</p> <p>How Covid Drove Retail to Digital Transformation</p> <p><strong>4:59 Terminus</strong> <strong>– the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at <a href= "https://terminus.com/moc">terminus.com/moc</a>.</strong></p> <p>100-200 Touches before taking action</p> <p><strong>14:12 LinkedIn</strong> – <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Running co-marketing campaigns with the parent brand</p> <p>B2B vs. B2C</p> <p>Getting the message right for the ICP</p> <p>Testing the impact of post pandemic live events</p> <p>Her <a href= "https://www.linkedin.com/in/katrinawong11/">LinkedIn</a> and <a href="https://twitter.com/KatchMeSocial">Twitter</a></p> <p>The <a href= "https://www.trustinsights.ai/analyticsformarketers">Analytics for Marketers</a> Slack group!</p> <p>Get MoC Text Updates! Send a t