Talking Marketing Operational Excellence with Peter Mahoney

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode the Founder and CEO of <a href= "https://www.plannuh.com/">Plannuh</a></p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC708.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://bit.ly/blueshift-moc">BlueShift</a></strong> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Peter's book: <a href="https://amzn.to/3J2ZwTA">The Next CMO</a></p> <p>Tieing Finance, Budget and CRM together for results</p> <p>Starting at Nuance</p> <p>Stealing the big idea from Mint for Marketing Operations</p> <p>Building first version then taking VC - Glasswing and Gradient Ventures</p> <p><strong>7:34 - 8:37 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. <a href= "https://bit.ly/blueshift-moc">Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc</a></strong></p> <p>Starting with the book</p> <p>16:02 The Most Successful Marketers...</p> <p>Budget owners vs. Spenders</p> <p>Visibility, Agility, and Improving ROI</p> <p><strong>17:34</strong> <strong>- 18:52</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Making the switch to more strategic</p> <p>Virtual has gone through a step change</p> <p>Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack.</p> <p><a href="https://www.linkedin.com/in/pemahoney/">You can find Peter on LinkedIn</a></p> <p><a href= "https://www.keefefuneralhome.com/memorials/richard-l-baker/4550192/obit.php?&printable=true"> Raising a mug for Rich Baker</a></p> <p>Get MoC Te