Talk To Your Best Customers! They'll Teach You How To Attract More Customers Just Like Them

<p>... And talk to your unhappy customers. They'll teach you how to get better. Nigel Davey says, "There's a cost to learning what worked and didn't work. The biggest cost is time".</p> <p>Stop selling transactions. Focus on lifetime customer value. That's "how much they spend before they tell you to go away!" What's it cost you to acquire a lifetime customer and what's it worth investing to attract the right customers.</p> <p>Nigel reminds you to beware becoming too heavily locked into one or two  customers. Spread your risk.</p> <p>He warns against cutting your marketing when times are hard. Feeding your pipeline is a daily requirement. Communicating, raising awareness, building association and familiarity with your brand is non-negotiable if you want to thrive through hard times. Keep nurturing your pipeline, even when your prospect says no. </p> <p>Contact Nigel via <a href='https://www.linkedin.com/in/nigeldavey'>linkedin.com/in/nigeldavey</a></p> Website <ul class="list-style-none"><li class="pv-contact-info__ci-container link t-14"> <a href='https://smeneeds.co.uk/evidence/'>smeneeds.co.uk/evidence/  </a>(SME Needs'​ Testimonials page ) </li> <li class="pv-contact-info__ci-container link t-14"> <a href='https://smeneeds.co.uk/how-we-help/'>smeneeds.co.uk/how-we-help/  </a>(SME Needs - how we help you) </li> </ul> <p>--</p> <p>Contact me at <a href='mailto:marcus@laughs-last.com'>marcus@laughs-last.com</a></p> <p>Please tag someone who will value listening to this episode. If you've not yet done so, please leave an honest review for #TheInquisitorPodcast at Apple or Google podcasts</p>