Taking KURU Footware to Shopify Plus (Magento Migration) | Sean McGinnis

<p>Sean McGinnis is President &amp; Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup companies across a breadth of products and services. Sean is currently focused on meeting the growth targets of KURU Footwear, a &nbsp;rapidly scaling D2C eCommerce company focused on building stylish shoes to fight foot pain. &nbsp;</p> <p><br></p> <p>In this episode of Agency X, John and Sean discuss &nbsp;&nbsp;</p> <p>2:00 EOS and using a paid implementor &nbsp;</p> <p>6:00 Changes in digital marketing over the years and getting started in law, home theatre, and DVD reviews and keyword stuffing on long running pages&nbsp;</p> <p>16:25 Challenges within the business of growing (Magento 2)&nbsp;</p> <p>20:00 Going from being an IT business with Magento to an ecommerce business with Shopify&nbsp;</p> <p>25:45 Impact of iOS 14.5 &nbsp;</p> <p>33:00 Impact of Google changes on SEO &nbsp;3</p> <p>7:00 Growing your affiliate and content network with a product that solves a problem</p>