Susan Coghill on telling the story of brand Australia

<p><a href= "https://www.linkedin.com/in/susancoghill/?originalSubdomain=au"><span style="font-weight: 400;"> Susan Coghill</span></a><span style="font-weight: 400;">, Chief Marketing Officer at Tourism Australia sits down with Mark Jones to discuss scenario planning, what it takes to pivot without panic, and how marketers can amplify their impact through strategic collaboration and storytelling.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.tourism.australia.com/en"><span style= "font-weight: 400;">Tourism Australia</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.australia.com/en/travel-inspiration/holiday-here-this-year.html"> <span style="font-weight: 400;">Holiday Here this Year</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/lisa-hresc-on-the-power-of-partnerships-the-benevolent-society"> <span style="font-weight: 400;">Lisa Hresc on the power of partnerships (The Benevolent Society)</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/mark-jones-on-making-marketing-meaningful-in-2021"> <span style="font-weight: 400;">Mark Jones on making marketing meaningful in 2021</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/senateshj-on-the-valuable-lessons-2020-has-taught-marketers"> <span style="font-weight: 400;">SenateSHJ on the valuable lessons 2020 has taught marketers</span></a></li> </ul>