Stories That Sell with Lisa Bloom

<p><span style="font-weight: 400;">I'm so happy to introduce you to my guest, Lisa Bloom. Over the last 15 years, Lisa has created her company out of a simple idea. The idea that stories are powerful. They are possibly the most powerful form of influence and persuasion ever. Today, we're talking about mastering the art of storytelling in your business, in your life, how that can show up in ways that it can help you to make a bigger impact to close more sales, to develop trust and so much more. I know you're going to enjoy this conversation. And I can't wait to hear your takeaways. Enjoy.</span></p> <p> </p> <p><span style="font-weight: 400;">Lisa shares with us her insights: </span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><em><span style= "font-weight: 400;">Suddenly they began to open up; and they began to talk; and they began to actually interact and meet my eye. Meet each other's eye. Laugh. And suddenly we could open up a conversation because the story bridged the gap plus created trust in me. I was a human being. I was a real person. I had the same challenges and the same experiences that they had when suddenly they trusted me. They were open, and you know, they opened up, and I can tell you it was one of the training experiences that they told me later that they never forgot. And it wasn't because of what I taught them. It was because of the stories and I saw this happen again and again and again. And so, as we run our own businesses whenever you want to create engagement, whenever you want to build trust, you know, one of the most effective ways to do that is through story. And while you're doing that you're creating credibility and you're giving them your history. And that you're giving them your all the highlights of your career. Like you don't have to say, you don't have to list off your resume. You just tell a story, and they understand...</span></em></li> </ul> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><em><span style= "font-weight: 400;">And I have come to see.