Stop Selling Your Products, Start Delivering Value with Marco Bertini

<p><strong>Marco Bertini</strong> <span style= "font-weight: 400;">is a Professor of Marketing at Esade, co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. He completed his doctoral studies at Harvard Business School and was on the faculty at London Business School before moving back to Barcelona.  </span></p> <p><span style="font-weight: 400;">He is a co-author of the book "</span><a href= "https://www.amazon.com/Ends-Game-Companies-Delivering-Management/dp/026204434X"><span style="font-weight: 400;">The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value</span></a><span style="font-weight: 400;">," MIT Press, which explores how modern technology stimulates accountability, challenging organizations to succeed from the quality of the outcomes they deliver rather than the offerings they bring to market.  </span></p> <p><span style="font-weight: 400;">In this episode, Marco talks about how some firms are rewriting the rules of commerce by pursuing “ends” (meaning the actual outcomes) rather than the selling process. He also shares real-world examples of how companies in utility, healthcare, transportation, education, and other sectors are already playing “the ends game” model.</span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover and know about a Pricing model called pay-per-laugh and pay-per love </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out why you should be moving towards a performance pricing model in this day and age </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn why you should price for the ‘Ends’, not the ‘means’ </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Prices speak very loud to customers, very, very loud. And so, we should be listening to what they say and incorporate that into what we do.”</strong><span styl