Steven Lefkoff: The Power of Video Marketing

<p><strong>In this episode, Steve Fretzin and Steven Lefkoff discuss:</strong></p><ul><li>The power of video in giving instruction and information to your clients.</li><li>Planning and executing his videos for Gavel Powered by Small Claims Academy.</li><li>Embracing the changing technology to further help your clients.</li><li>Using video across multiple platforms.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>The video doesn’t need to be perfect as long as the sound is clear and understandable.</li><li>Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise.</li><li>Videos are another source of marketing. Make them and don’t quit, regardless of the schedule you choose. It is not a fly by night activity, you have to commit to it.</li><li>Commitment is key. Some videos will hit stronger than others, there is no magic formula.</li></ul><p> </p><p><i><strong>"You don’t have to have everything written down in perfect form before you do everything. That is not reality and it thwarts the ability to just do it."</strong></i><strong> —  Steven Lefkoff</strong></p><p> </p><p><strong>Connect with Steven Lefkoff:  </strong></p><p>Website: <a href="https://smallclaimsacademy.com/">SmallClaimsAcademy.com</a> & <a href="https://www.gavel.legal/">Gavel.Legal</a></p><p>Email: <a href="http://Steven@gavel.legal">Steven@Gavel.Legal</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/stevenlefkoff/">linkedin.com/in/stevenlefkoff</a></p><p>Twitter: <a href="https://twitter.com/slefkoff?lang=en">twitter.com/slefkoff</a></p><p>Facebook: <a href="https://www.facebook.com/gavelsca/">facebook.com/gavelsca</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"