Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

<p>A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.</p><p>In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn:</p><ol> <li>The challenges and benefits of joining a scale-up as a growth marketer</li> <li>How to be successful as a growth marketer in a fast-growing scale-up company</li> <li>Common pitfalls to avoid when transitioning from a startup to a scale-up</li> </ol><p><br><strong>Sponsor For This Episode</strong></p><p>This episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more &amp; get $500 in free consulting time - visit them at<strong> </strong><a href="https://growthtoday.fm/42"><strong>https://growthtoday.fm/42</strong></a></p><p><strong><a rel="payment" title="★ Support this podcast ★" href="https://www.buymeacoffee.com/growthtoday">★ Support this podcast ★</a></strong></p>