Startup Investing: Eva Ho, General Partner at Fika Ventures, on Building a Multi-Firm Franchise, the Shift from Operator to Investor, and Embracing Discomfort

<p>Justin Gordon <a href="https://twitter.com/justingordon212">(@justingordon212</a>) talks with Eva Ho (<a href="https://twitter.com/eva_ho">@eva_ho</a>), General Partner at <a href="https://www.fika.vc/">Fika Ventures</a>, an LA-based boutique seed fund that invests in founders solving meaningful, systemic problems through the use of data, related AI-enabled technologies, and automation.</p><p>Prior to Fika, Eva was a founding GP at <a href="https://susaventures.com/">Susa Ventures</a>. She is a serial entrepreneur and founder, most recently a founding executive at <a href="https://www.factual.com/">Factual</a>, a leading location data provider in Los Angeles. Previously, she was a Senior Product Marketing Manager at Google and Youtube for 5 years. Prior to Google, she was the head of marketing for Applied Semantics, a company that sold to Google in 2003. She also co-founded <a href="https://www.navigatingcancer.com/">Navigating Cancer</a>, a health startup, in 2008 which is now based in Seattle. She is active in the non-profit sector, serving on the boards of California Community Foundation and First Descents. She is also a founding member of <a href="https://www.allraise.org/">All Raise</a>. She recently served as the Entrepreneur-in-Residence for the city of Los Angeles working with Mayor Eric Garcetti and his team.</p><p>In her spare time, you can find her wandering remote geo coordinates, with a special affinity for cold, inhospitable places. Almost always, she is accompanied by her trusty camera and a backpack too large for her frame. Eva holds an MBA from Cornell and a BA from Harvard.</p><p><br>Website: <a href="https://www.fika.vc/">Fika Ventures</a><br>LinkedIn: <a href="https://www.linkedin.com/in/evaho1">linkedin.com/in/evaho1</a><br>Twitter: <a href="https://twitter.com/eva_ho">@eva_ho</a><br>Eva's Email: eva@fika.vc  <br> </p><p>Show Notes:</p><ul> <li>Eva’s original vision for launching <a href="https://www.fika.vc/">Fika Ventures</a> with her partner <a href="https://www.linkedin.com/in