Starting and building a successful membership with Stu McLaren

Today’s episode of the podcast is an interview with the amazing Stu McLaren who is a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue.    KEY TAKEAWAYS COVERED IN THE PODCAST   Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out! Key components for a webinar: Get people to register Ensure people show up Make an offer Any type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy on It is really important to get clear on what matters right now Don’t get overwhelmed by all the things then take no action How can I get started in the most simple way possible? The noise does not matter! Founding member launch Communicate with an audience on social media or via your email list and let them know about your idea Cast the vision for where you see the idea going Invite them to come and join you as a founding member Follow up – send them how they can join Just get going and begin Once you have momentum on your side, everything else becomes easier If no one is interested in your founding idea – you have saved a lot of time! Your membership should give your members solutions to ongoing problems or new skills When you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be. Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t give up! Ask the right questions and work it through.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Stu 06:33 Making your business/membership a success 09:45 Getting started with a membership 13:09 Your membership roadmap 23:05 &