Spotify and iHeartRadio Power Play for Pole Position in Digital Audio (ep.214)

Podcasting Giants Spotify and iHeartRadio are making a Power Play for the Pole Position in Digital Audio. KOP runs through the latest moves made.<br /><br />Spotify snaps up podcast measurement and analytics firms Podsights and Chartable<br /><a href="https://techcrunch.com/2022/02/16/spotify-snaps-up-podcast-measurement-and-analytics-firms-podsights-and-chartable/" rel="noopener">https://techcrunch.com/2022/02/16/spotify-snaps-up-podcast-measurement-and-analytics-firms-podsights-and-chartable/</a><br /><br />iHeart Will Tap Sounder’s Brand Safety Tools To Make More Podcasts Appealing To Ad Buyers. <a href="http://www.insideradio.com/podcastnewsdaily/iheart-will-tap-sounder-s-brand-safety-tools-to-make-more-podcasts-appealing-to-ad/article_bc2d07f8-8f52-11ec-a81a-038b4ac50c95.html" rel="noopener">http://www.insideradio.com/podcastnewsdaily/iheart-will-tap-sounder-s-brand-safety-tools-to-make-more-podcasts-appealing-to-ad/article_bc2d07f8-8f52-11ec-a81a-038b4ac50c95.html</a><br /><br />Edison Research, ARM Release Super Listeners Study<br /><a href="https://news.radio-online.com/articles/b16954/Edison-Research-ARM-Release-Super-Listeners-Study" rel="noopener">https://news.radio-online.com/articles/b16954/Edison-Research-ARM-Release-Super-Listeners-Study</a><br /><br />Here’s Why Talk Radio Needs To Embrace Podcasting. <a href="http://www.insideradio.com/free/here-s-why-talk-radio-needs-to-embrace-podcasting/article_ff2eb8ac-8fcb-11ec-b826-7b5f8178b555.html" rel="noopener">http://www.insideradio.com/free/here-s-why-talk-radio-needs-to-embrace-podcasting/article_ff2eb8ac-8fcb-11ec-b826-7b5f8178b555.html</a><br /><br />Why Is U.S. Radio Sitting Out The Audio Renaissance? <a href="https://jacobsmedia.com/why-is-u-s-radio-sitting-out-the-audio-renaissance/" rel="noopener">https://jacobsmedia.com/why-is-u-s-radio-sitting-out-the-audio-renaissance/</a><br /><br />Why Radio Doesn't Care About Gen Z (But Why It Should) - <a href="https://jacobsmedia.com/?p=65849" rel="noopener">https://jacobsmedia.com/?p=65849</a><br /><br