Sports and Entertainment Marketing with Ben Hartman

<p><a href="https://www.linkedin.com/in/benhartmanoctagon/">Ben Hartman </a>is one of the pioneers of the Sports and Entertainment marketing industry. He is the Chief Client Officer at <a href="https://www.octagon.com/">Octagon</a> across Europe, Asia Pacific, the Middle East and Africa. Octagon is a global creative agency that specialises in Sports and Entertainment, negotiating talent rights, sponsorship and partnership agreements, and creating campaigns and experiences for some of the largest brands in the world. </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="https://www.youtube.com/watch?v=7qjIcK-cvbg">Burger King Sponsorship Case Study</a></li></ul>