Sponsored: How to reach Gen Z

<p>According to a study by <a href='https://www.oxfordeconomics.com/recent-releases/Gen-Z-role-in-shaping-the-digital-economy'>Oxford Economics</a>, Generation Z, or the generation of Americans born after about 1996, is projected to grow to a population of 51 million by 2030. Gen Z already has collective spending power of $143 billion, making this group an important focus for financial institutions. <br/><br/>Credit unions, too, must effectively reach Gen Z to build membership and generate growth. <br/><br/>This episode of the <a href='https://news.cuna.org/podcasts'>CUNA News Podcast</a> features Bolun Li, founder and CEO of <a href='https://zogofinance.com/'>Zogo</a>, a <a href='https://www.cunastrategicservices.com/content/cuna/css.html'>CUNA Strategic Services</a> alliance provider. At age 19, Li launched Zogo from his dorm room at <a href='https://duke.edu/'>Duke University</a> after witnessing the challenges financial institutions face in connecting with students like himself. <br/><br/>Li describes the current relationship between Gen Z and credit unions, explains why it’s important for credit unions to prioritize this generation, and shares how credit unions can attract Gen Z members.</p>