SPA Girls Podcast - EP334 - Amazon Ads with Deb Potter

<p>We’re thrilled to welcome fellow Kiwi author, Deb Potter, to the SPA today to give us the breakdown on how to create, manage and optimize Amazon ads.  Many of us have tried different methods to get AMS Ads to work: from creating hundred of ad variations to wrangling spreadsheets with thousands of keywords to try. And then there’s the whole bid price conundrum – how do we know what to bid? Can we trust auto ads? </p> <p>As a statistician by trade, and also a self-published author, Deb is fantastic at clearing the confusion and giving you clear guidance on how to get your Amazon ads humming.</p> <p> </p> <p>About Deb:</p> <p> </p> <p>Deb Potter is an Amazon ads enthusiast. Deb wrote <em>Amazon Ads for Authors</em> to give new authors easy steps into advertising and more experienced authrs advanced tools and tips that other courses  don’t cover.</p> <p>She updates Amazon Ads for Authors regularly – most recently January 2022. She says that keeps her on her toes</p> <p>Deb is a statistician by trade, she jokes she’s the most widely read author in New Zealand because she wrote a number of questions that come out every five years in the national Census. In her work with big data sets she’s written the specifications for algorithms many times – and that’s helped her think about how Amazon works.</p> <p>Deb comes from a theatrical family and started off writing plays. She started off publishing interactive fiction on Amazon, after seeing that a Kindle meant stories could make good use of hyperlinks. Her You Say Which Way brand attracted more writers and before she knew it she was a publisher.</p> <p>Her advertising insights come from marketing multiple genres herself, and then coaching authors in many more genres.</p> <p> She admins the Facebook page: <a href= "https://www.facebook.com/groups/393917614473395">Authors Optimizing Amazon and Facebook Ads</a> with four other experts.</p> <p>Deb is based in New Zealand and has a background in data and analytics, and public policy.  She has a Masters in Creative Writing, a