Social Media x Marketing Analytics, with Trevor Ferree

<p>This is the season 2 finale of the Marketing x Analytics podcast. I sat down with <a href='https://www.linkedin.com/in/trevor-ferree'>Trevor Ferree</a>, a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing.</p> <p>Trevor is also the Co-Founder and CEO of his own startup. <a href='https://www.tsvanalytics.com/'>TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence and machine learning techniques.</a> Their approach focuses on key terms relevant to each business’ specific areas of interest, and utilizes user topic selection to fine-tune results and produce future virality forecasts. </p>