Social Media to Make Professional Connections (II)

<p>Ashley Barlow, PharmD (MD Anderson Cancer Center) & Brooke Barlow, PharmD (University of Kentucky Chandler Medical Center) - <a href='https://twitter.com/theABofPharmaC'>@theABofPharmaC</a> and PGY2 Pharmacy Practice Residents - talk to us about developing their professional brand using Twitter and why creating an online presence can help you achieve your career goals.</p> <p>Key Lessons:</p> <ul><li>Social media, especially Twitter, has become an increasingly important forum for connecting with professional colleagues and engaging in dialog about cutting edge issues that impact patient care and pharmacy practice.</li> <li>To get started, read this brief article by Robert Pugliese entitled <a href='https://www.pharmacytimes.com/contributor/robert-s-pugliese-pharmd-bcps/2015/11/how-twitter-has-made-me-a-better-pharmacist'>How Twitter Has Made Me a Better Pharmacist</a>.</li> <li>Consider maintaining separate professional and personal social media accounts.</li> <li>Instagram, Facebook, LinkedIn, and Twitter are the most commonly used social media platforms for professional networking purposes.</li> <li>Everyone should purposefully develop their professional brand online.  Your digital footprint ultimately reflects your reputation.</li> <li>Your online persona is perhaps the first and most important impression that others with have of you.</li> <li>Think about the ABCDEs of your social media presence. A - align your social media with your professional goals.  B - build your profile with a professional bio and photo.  C - curate the content you find interesting and important.  D - define your audience.  E - engage in conversations ... be sure to like, comment, and retweet!</li> <li>Your online network through social media can lead to many new opportunities.</li> </ul> <p>Get the <a href='https://www.notion.so/pharmacyforward/PharmacyForward-Social-Media-fd19ea4f3fd84d2a8e8bbb97cf93b345'>Social Media Infographic</a> by Ashley and Brooke Barlow (@theABofPharmaC)</p>