SNIPPET: Why Reciprocity is Key to Your Outreach

<p>Automation is a necessary tool in today’s world, but what happens when it’s used poorly? When it comes to your outreach, automation can destroy one of the necessary components of your relationship with your prospect: reciprocity. In this snippet, we revisit Dan’s conversation on reciprocity with Jeremy Donovan, who was formerly the SVP of Revenue Strategy at the sales engagement platform SalesLoft.</p> <p>If you want to revisit the full-length conversation, scroll back to episode 33.</p>