SNIPPET: Like vs. Trust

<p><span style="font-weight: 400;">People buy from people they like, right? No. They buy from people they trust. In this snippet, Dan explores the different levels of trust that are needed to help your prospect decide on change – doing business with you. The more complex and unexpected the change – the more trust is needed. Not all trust is the same.</span></p> <p> </p> <p><span style="font-weight: 400;">To hear the full-length conversation, listen to <a href= "https://www.lappin180.com/podcast/ep-2-having-your-prospects-best-interest-at-heart"> episode 2</a>.</span></p>