Smart Carts and Smart Tags: How Technology Is Disrupting Retail

<p>With omnichannel shopping on the rise, consumer behaviors are changing. This is paving the way for a tech-fueled reset in retail, spanning brick-and-mortar stores and ecommerce alike. We discuss this with: <br/><br/>Saad Siddiqui, COO, Veeve, Seattle: Siddiqui shares what inspired his team to create a smart shopping cart, how customer and retailer feedback helped the team iteratively improve the cart’s functions and design, and how the team is handling implementation projects as operations scale up.<br/><br/>Simon Molnar, founder and CEO, Flagship, Sydney: Molnar discusses why his team developed tech to give brick-and-mortar retailers real-time data on their products, how customers and in-store staff are responding to this tech in a pilot in Sydney, and why he believes teams should be looking to innovate both in-store and online.<br/><br/><b>Key themes</b></p><p>[01:03] How changing customer preferences are fueling innovation in retail</p><p>[02:22] Taking a customer-centric approach to develop the Veeve smart cart </p><p>[06:28] Using data, first-hand customer feedback for iterative improvements</p><p>[10:34] How tech can bridge customers’ in-store and online experiences</p><p>[12:42] A new way for brick-and-mortar retailers to get real-time data on products</p><p>[15:22] Merging digital and in-store shopping in the Edit Collection pilot </p>