Slaying Social Media: Josh Loerzel & Sky Castle Toys

<p>Richard and Chris talk to Josh Loerzel of <a href="https://skycastletoys.com/" target="_blank">Sky Castle Toys</a> about his career and his ongoing success in using social media to create hits. From his early days at Zing where he made a monster hit out of Stikbot, Josh talks about how he did it and the three important elements of building a social media strategy. Moreover, how has social media changed the landscape for the trade? Josh will clue you in.</p> <p>The Playground Podcast is supported by <a href="https://www.globaltoyexperts.com/">Global Toy Experts</a>, <a href="https://www.thetoyguy.com/">The Toy Guy</a>, &nbsp;<a href="https://www.beaconmediagrp.com/beacon-media/">Beacon Media Group</a>, and the <a href="https://www.hktdc.com/" target="_blank">Hong Kong Trade Development Council</a>.&nbsp;</p> <p><br></p> --- Support this podcast: <a href="https://anchor.fm/the-playground-podcast/support" rel="payment">https://anchor.fm/the-playground-podcast/support</a>