Sines and Sounds: An Interview with Nicolae Bogdan Bratis - Part 2

<p><em>“What’s great about podcasting is there's that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And through voice you get personality, but it’s kind of like shaped in a different way.” -- </em>Nicolae Bogdan Bratis</p><p>This episode continues my interview with musician, composer, and podcast producer Nicolae Bogdan Bratis as we talk about his process for creating distinctive jingles, how to make sure you’re getting the most out of your microphone, and podcasting’s expanding role in social media.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p><strong>Your Whole Mind</strong></p><p>The second half of our interview starts with a look at Nicolae’s process for creating commercial jingles and sonic brands, a challenge he takes seriously. “You need to have the inspiration there because it's literally a creative work,” he says. “You have to be there with your whole mind.” One trick he relies on to create unique compositions is to start by playing truly random notes on a keyboard or guitar and then build on them. “It comes from randomness,” he tells us, “if that makes sense. It's not coming from your mind. And then from that randomness, you can really develop something that sounds original."</p><p>&nbsp;</p><p><strong>Sounding Your Best</strong></p><p>We then talk about microphones, audio environment