Sin Is A Great Strategy (feat. Haneen Davies & Melissa Greenberg of Houseplant)

On today's Token CEO, Erika talks with two executives at Houseplant, Seth Rogan & Evan Goldberg's cannabis company. Haneen and Melissa discuss why they don't want to be the biggest brand on the market, as well as how they plan to help the War on Drugs. Erika also breaks down why Barstool and other companies have limitations when working within sin industries.