Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

<p>In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>Simple Marketing Tips that We Would Give Our Younger Selves</em></li> <li>[00:34] Happy New Year! Welcome to 2018!</li> <li>[00:44] Tip #1: Build a brand.</li> <li>[01:08] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.</li> <li>[01:37] Whether you like a brand or not, the bigger it is, the more successful it is.</li> <li>[01:53] This doesn’t mean you can’t be a micro-influencer. <a href="https://www.unityinfluence.com/">Unity Influence</a> compiles micro-influencers.</li> <li>[02:20] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.</li> <li>[02:49] He would look at <a href= "https://www.blackhatworld.com/forums/">Black Hat Forums</a> and <a href="https://www.wickedfire.com/">Wicked Fire</a> to learn all of the tactics that he thought would help him build his site.</li> <li>[03:05] To play the long game, you must build a brand.</li> <li>[03:33] It’s about long-term reach and flipping it into other opportunities.</li> <li>[03:51] Tip #2: It takes time, but you should always play the long game.</li> <li>[04:09] When speaking with a mentor, the ex-President of <a href="https://www.jbl.com/">JBL</a>, even he said it takes time to build a brand.</li> <li>[05:00] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.</li> <li>[05:41] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.</li> <li>[06:10] Stay within your “circle of understanding” and build upon that.</li> <li>[06:35] An episode of “<a href= "https://www