Should You Sponsor Conferences or Not? | Ep. #405

<p><span style="font-size: 10pt;">In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Should You Sponsor Conferences or Not?</em></span></li> <li><span style="font-size: 10pt;">00:38 – There’s an ROI from sponsoring events</span></li> <li><span style="font-size: 10pt;">00:43 – You have to find the right events</span></li> <li><span style="font-size: 10pt;">00:48 – Sponsoring an event is great for branding</span> <ul> <li><span style="font-size: 10pt;">00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:22 – If you sponsor a conference, make sure you have a speaking slot</span></li> <li><span style="font-size: 10pt;">01:35 – What matters to Eric during conferences is the people that he meets</span></li> <li><span style="font-size: 10pt;">02:00 – Eric just got an invitation to a conference</span></li> <li><span style="font-size: 10pt;">02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference</span></li> <li><span style="font-size: 10pt;">02:45 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:39 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:41 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">In sponsoring a conf