Should you mix politics and branding?

<p>When I was speaking to Heather Thorkelson the other day, in episode 4, we had a really interesting conversation about owning your sh*it when it comes to building a strong brand. We briefly touched on whether you should be mixing politics and branding and I really wanted to dig a little deeper on this because I think it’s something a lot of people are struggling to navigate, and a lot of people think it’s scary to start mixing politics into their brands. </p> <p>I’ve been told time and time again, and you probably have too, never to mix politics and branding. Well, I disagree, and in this episode I tell you why. </p> <p>Shownotes: https://petchy.co/shownotes/007/</p>